just today I was at walmart and forgot my cover, well he of course got hungry so I did what I had to nobody saw boob I had a blanket over my cleavage not his face. people didn't even seem to notice except one old lady and she laughed and commented on me multi tasking while I nurse, push a cart

and text my sister lol

^^very well said.

I'm always afraid dd will pull off and I'll flash ppl. so I feed her in the car. but if a situation presented itself where I didn't have that option then I'd feed her where I had to

I don't ever BF in public just to make a point, but if my daughter's hungry while we're out, I'm going to feed her. I generally use a cover, but DD is hot-blooded like my husband and I'm not going to have her drenched in sweat just so I don't make anyone else uncomfortable. My children and their needs are my #1 priority.

I think that's the problem. it's 100% natural, so people should not feel uncomfortable about it. breasts were intended for nursing our children. I understand in this new day and age there are other options, like formula or exclusively pumping, and I have no problem if people choose to do that instead. but I think it's sad that the world looks down on something that's totally natural.

Lol Autumn!!

Reminds me of the support other bigoted practices of the olden days. Like "I know black people are good people I just don't want to see them on my side of town. ". KWIM that kind of thing toward BFing will sound really narrow minded 50 Yeats from now too.

I disagree. Im am anti bf in public. Not bc its gross or sexual but bc it makes others uncomfortable. I personally think its more rude to disregard the feelings of others just to make a point that breastfeeding is natural. We all know its natural. It just seems more polite & respectful to cover up. Just my opinion though ; ).

I was so mad at some people. Look at the comments under that commercial on the LUVS Facebook page! Some people were to rude!!

I'm more then willing to do a breast feeding commercial for them!

I posted about this like 3 weeks ago I live that commercial because it promotes breastfeeding! First commercial I've seen like that

I saw that commercial too and thought to myself how great it was. That was totally me @first trying to stay all covered. Im more confident now after lots of practice so I dont care as much about staying covered.

@yogalady that is really sad. Is she young? Maybe just uneducated about the endless benefits? I'd make it a point to nurse in front of her!

My SIL posted on Facebook last week about how this commercial makes her want to throw up. She said the poor waiter is going to need therapy. It made me so sad.

Good point, I guess I just didn't think about it that way. I've always been so comfortable with it, everyone around me is just used to it. Half of my newborn photos are me nursing! ;-)

Yeah, I don't think he was checking out her boobs. He just looked surprised. I BF in public and was still surprised when I saw a lady whip out her boob in the middle of a crowded Costco food court. It's just because so few women feel comfortable doing it in the midst of our society's view on BFing. I applaud Luvs!

I don't think he was trying to get a look at her boobs. I think it was because he was in shock.. like what the heck? lol

I was disappointed with it. While it's great to see a woman openly breastfeeding, they were suggesting that the guy was staring at her boobs which still sexualizes it all. I openly breastfeed in public all the time and no one stares except with curiosity... Definitely not to get a look at my boobs. Just my thoughts.

Love it! And I just saw a Walgreens commercial where daddy is tandem baby wearing!

My boss told me she thought Breast feeding is gross...as I was pumping in her office.

I just watched it YouTube, love it!

I don't think breastfeeding is "sexual" at all. But because of society, I hate bf in public :( makes me feel uncomfortable doing it in public so I usually do it in my truck if I have to. People look at me like I'm flashing everyone! More ebf and cloth commercials for sure!

we don't have tv, just internet and netflix. lol. but I heard about it and googled it :)

skpskippy, I've seen it at least 5 times on tv. I love it!

I love that commercial too (:

oh I love that commercial!

That is awesome. Did you see it on tv? I just googled it

I just watched it. Finally a commercial that I like!!