Mine stopped hurting after about a week and a half.. Still tender tho (I'm on week 3) if my nipples ever cracked or bled I would use a nipple shield and it helped so much

Exactly what @whitney said! I know its absolutely painful, but it does get better. and there is nothing better than having that bond with your child.

I agree with @whitney it gets much easier with time! I'm still breastfeeding even though my goal was 3 months... we're at 6 months now

It takes a couple weeks for your breasts to get used to it.