This is MUST READ! I've had stretch marks since I was 12. Puberty gave me DD over night. Over the years they've faded but since I've been pregnant I've gotten them again only under my breasts from them growing. I've used this for about a week and I followed the directions and my purple stretch marks are already fading mid-pregnancy! It took YEARS for my puberty stretch marks to fade and I've gotten amazing results from this in a week alone. This product is a must & very little goes a long way. I've grown withing a month with my twins and I've got no stretch marks and believe this too will help keep it that way! :)