THROWBACKS THE FUCKERY!
The "Got Milk?" campaign was created to revive milk consumption in California and nationwide:
Milk sales were declining.
In the early 1990s, milk sales were dropping in California and across the country.
Consumers knew milk was good for them
The milk industry had spent the 1980s promoting milk's calcium and protein benefits. However, consumers didn't seem to care.
The campaign's goals
The campaign's goals were to:
Appeal to younger audiences.
Change behavior so people would think about buying milk before they ran out.
Trigger feelings of deprivation in consumers' homes
The campaign's strategy was to:
Use a "deprivation strategy" to remind consumers of the anxiety and disappointment that comes when milk isn't available.
Highlight the consequences of going without milk, such as not being able to enjoy a bowl of cereal.
Tap into scarcity, which triggers a sense of urgency and motivates people to prioritize scarce resources.
Create a perception of exclusivity and value by presenting milk as scarce. Evoke emotions that resonate with consumers' everyday experiences, such as nostalgia .
Use a simple yet powerful tagline, "Got Milk?", that became ingrained in popular culture.
The campaign was funded by:
The California Milk Processor Board (CMPB), a nonprofit marketing board funded by dairy processors
MilkPEP, the national arm of milk processors
State and federal agencies
Dairy farmers
Комментарии
That campaign was unreal. We drank so much milk it still icks me out.
Those milk mustache ads always looked disgusting😂. I disliked milk then and I still would not drink a glass of it today.
Can we have a serious discussion? We can argue the topic all we want in the comments. I’m not afraid of a little heated discussion, haha! No reporting views that are different than yours. TOPIC: COWS MILK. 🐄 Do you feed it to your children? Do YOU drink it? For me, it’s devastating that so many support an Industry that is a known horror show. The mother cows are forced to reproduce, their babies are taken away with in the first hours of their lives, and the boy cows are either sold for mea...
When you're pregnant, weird food cravings just comes with the territory. And they are unstoppable! You’ll drive miles to get that burger with those grilled onions🍔, or you'll have no shame in forcing your SO to go out for that midnight donut run.🍩
We asked moms in the mom.life community to name their most intense pregnancy cravings. They spoke of all sorts of crazy combinations of sweet, salty, umami, crunchy, sour and everything in between.
Here are the top 27 pregnancy cravings from the mom....
What Are the Weirdest Pregnancy Cravings?
When you’re pregnant, weird food cravings just comes with the territory. And they are unstoppable! You’ll drive miles to get that burger with those grilled onions🍔, or you’ll have no shame in forcing your SO to go out for that midnight donut run.🍩
We asked moms in the mom.life community to name their most intense pregnancy cravings. They spoke of all sorts of crazy combinations of sweet, salty, umami, crunchy, sour and everything in between.
Here are the top 27 pregnancy cravings from the mom....
Anyone else go through this ?!
So I’ve been pumping for almost 18 weeks now .. and I’ve donated milk about 2 times .
My boyfriend told me this morning “ if you were as dedicated at work like you are at pumping you’ll get multiple promotions “ ... yes ! I am super dedicated ! I want to reach my 1 year goal ..
I know he’s not a fan (mainly because it’s a turnoff for him) but guess what honey ?! ITS FREE AND WHATS BEST FOR MY SON ! Either way work life doesn’t work like that , you don’t get...
Five hours after his birth, he began to scream. Baby Blaise was breastfeeding well; he was hale and healthy as a newborn can be. He’d pooped. We even stripped him down to check for hairs wrapped around stray appendages. Nothing.
We swaddled him. He screamed. We put him naked on my bare chest. He screamed. My husband rocked him, swung him, shushed him, bounced him. Still, he screamed.😢 After an hour, we called the nurse.
💬“Our baby won’t stop screaming,” I said, knowing, humiliatingly so, that ...
I hate milk. I refuse to drink cow milk. Almond is fine but ugh.