Stretch marks can't be "cured." They're scars from the subcutaneous breakdown (tears under the skin from stretching). we experience when we gain or lose weight rapidly like in pregnancy. NO cream or oil can prevent them. They're mainly due to genetics and the condition of your skin beforehand, but a good moisturizer will stop the itching. People who use those creams and don't get them, probably would not have gotten them anyway.

been using itv even thru pregnancy and not helping 😢

Bio oil