BFing is SO hard but every day is easier. My little boy likes to fall asleep before he is full. A diaper change usually wakes him up! Also, you could try a cold, wet washcloth.
I feed on demand. every 2-3 hrs typically. don't watch the clock.. the only time I deviated was if she didn't wake up by 4 hrs in the begining. they fall into a routine but I don't recommend forcing it.