guys...this stuff is awesome. I got it at Wal-Mart for about $6. my stretch marks were tight and itching so bad and I've applied this about 4 or 5 times since 1 am last night and it's 6:30 pm now. my stretch marks don't feel half as tight and they have faded from this weird fleshy purple to light pink. they aren't by any means gone. but they seem to be headed in that direction. so worth getting!