The earlier the better! Increased moisture in the skin prevents from streching . So the sooner you start moisturing the better . I used vitamin E oil from a health store as it helps regenerate cells and heal skin aswell as the parmers strech mark cream every other day .

I looked at this as it's highly recommended but it has almond oil in it so I can't use it :( it's so hard as almost all the highly recommended ones contain almond oil xx