Is it just my kids who hate havin their face cleaned? When they are in the bath they are fine.. But…

Is it just my kids who hate havin their face cleaned? When they are in the bath they are fine.. But after meals or snacks etc.. it's a bloody battle with screaming and tantrums.. I've tried making it fun, singing songs, letting my daughter do her own face etc.. it's so very bloody tiresome. Any1 any ideas or tips?