Back to school means new socks for everyone in the family!

Unfortunately, that’s not the case for all kids — but JCPenney wants to change that!

From August 1-15, for each pack of kids’ socks or underwear you buy, JCPenney will donate a pack to the Y to help kids in need—up to 750,000 pairs.

Find out more about the Pair Up program here: http://chtp.co/jcppairup #soworthit #ad