There's soft and then there's SotE. I create handmade body butters that are all-natural, cruelty free (no testing on our animal buddies) and I also offer vegan-friendly choices for all members of the family. Give me a chance to show you the softer side of silky with Salt of the Earth Body Shoppe's products!
Cruelty free is a legal definition and you can't use the term unless you have gotten approved first. If you haven't gotten approved I would suggest just saying that it's never tested on animals because you can get sued. Just some friendly advise.