Try nipple shields , they are really good at helping baby latch. And don't feel bad, it's always tough when you first start but I promise your baby will latch in no time :)
It's really tough at the beginning but you and your baby will get the hang of it. What helped me get him to latch was. the football position and then a nipple shield. You Can Try That out or find what works best for both of you!!
Don't give up! Everyone says breastfeeding is hard for the first time... Try to keep working on it. You and your baby are learning the ropes together. You can go back to the hospital you gave birth at to visit the lactation consultant to get help as well