@kimberlysbaby, I use cocoa butter as well. I put it on once a day and twice when I remember lol I'm guessing it itches because the skin is stretching! When it got bad I would scratch once really hard lol and then just rub. It's awful!!!
I had a point where my tummy was ALWAYS itchy. It was pure torture. I just rubbed lots and lots of lotion even though it didn't really help I kept it moisturized. Now my boobs itch like crazy lol