andreyheadshot Co-founder, Head of Product

Andrey Solovyev is a co-founder and Head of Product at with an academic background in applied math. Before that, he launched Babyblog after his wife became pregnant with their first child. He observed that she would often Google various physical sensations she was feeling or cravings she was having, to see if other pregnant women were having similar experiences. He than grew the Babyblog platform to become the dominant social network and information source for moms of the Russian-speaking internet.

sergeyheadshot Co-founder, CEO

Sergey Shenderov is a co-founder and CEO of and co-founder of Babyblog. He is also a dad to a 4 year-old boy Philip. Prior to moving to the Bay Area to lead, Sergey lead the investment and development of a large scale iron ore mining venture project in the Philippines as the Managing Director. That was preceded by an accomplished career in investment banking at some leading global banks, focusing on CEEMEA and Asian markets and multibillion capital markets and advisory transaction work, predominantly in the resource sector. Latest role in banking was Managing Director and Head of Metals & Mining Group Russia/CIS at Renaissance Capital.

Co-founder, CMO & President

Dee Anna is president, CMO and co-founder of She is passionate about building the community of #badassmoms who support each other through the magic and madness of motherhood.

Dee Anna has been an execu-mom for 10 years, balancing the demands of leading fast-growing businesses and an even faster growing son.

Prior to, she spent 6 years growing two companies — Yammer and Hootsuite — from the early stages to $1 billion+ valuations. She knows a thing or two about creating category-leading brands, building world-class teams and scaling companies.

Previously, Dee Anna was a Partner at Horn Group, a digital communications agency, where she led the San Francisco office. Before that, she led worldwide public relations for PeopleSoft and was a Senior Vice President at both Edelman and Ogilvy.

Dee Anna lives with her husband, 10 year-old son and dog Chester in the San Francisco Bay Area.

charongheadshot Head of Community & Partnerships

Charong is Head of Community and Partnerships at Her longtime commitment to the community comes from her love of helping moms develop lifelong friendships and find the support they need through the life-changing event of motherhood.

Charong manages’s live-moderated community, which is unique among mom apps. Working with users to create highly engaging social media content, has the #1 Facebook and Instagram pages among mom apps. She also implemented the app’s brand ambassador program and created partnerships with leading mom brands and public service agencies.

Based in the Bay Area, Charong directed films and staged gallery shows with her young son and husband in tow, then wrote her first book and ran a food blog while her daughter was a newborn.

Before joining, Charong developed content and social media strategies for design conscious brands including Baby Appleseed and Spacify. She was also business development manager for a leading energy non-profit, managing multi-million dollar bids to upgrade California Bay Area schools to green energy.

nicoleheadshot Head of Content & Social Marketing

Nicole Hempeck is Head of Content and Social Marketing at She is a mother to three girls, a newly minted middle schooler and elementary school-aged twins. Nicole is also a proud military spouse.

Prior to joining Hempeck worked at BabyCenter as their Blog and Social Campaign Coordinator where she managed their paid sponsorships and a team of 25+ influencers. Nicole has also worked for EverydayFamily where she was their Blog Coordinator. She launched and ran the day-to-day of the blog, complete with a team of 20+ bloggers. Prior to that, Nicole was a freelance writer, managing editor and social media manager.