User Acquisition Manager

San Francisco Bay Area

Mom.life is seeking a User Acquisition Manager to drive growth of our mobile app in key markets. The ideal candidate will have experience with consumer mobile apps and be savvy, scrappy, bold and thrive in an early-stage startup environment where you can make a meaningful impact. As the first hire on this team, you will need to be both strategic and tactical and comfortable being hands-on with a wide range of responsibilities.

Responsibilities include

Development of overall user growth strategy

User segmentation and targeting

Multi-channel campaign development, testing and optimization across paid, earned and owned channels

Media buying

Budget management

Measurement and reporting across all channels

Close collaboration with Product and Marketing teams

Vendor/agency management

Requirements

Track record of building successful user acquisition campaigns

Desire to innovate and seek new ways to drive user growth

Proven analytical and quantitative skills coupled with the ability to effectively communicate data-driven insights across the company

Proficiency with leading analytics, testing, reporting and social marketing tools

A resourceful self-starter

Strong brand instincts

Experience in mobile apps, consumer products and startups preferred

About mom.life

With more than 650,000 downloads, mom.life is a free mobile app where moms can connect, laugh, cry, brag and vent with other moms who get it. We have a passionate community of moms who spend 1 hour per day in our app, which is industry-leading engagement. Mom.life has begun to monetize our product in Europe and we’ve raised seed funding of $1M from leading international investors in December 2015 to grow mom.life in the U.S., our core market. Mom.life is operated by two teams in San Francisco and Prague with deep tech and business experience. We offer a family-friendly work environment with the ability to work from home most days.